Folklore is an independent London store started by Danielle Reid and her husband, Rob, with the simple idea that better living is possible through design. Along with stocking copies of Kinfolk, Folklore curates mindful design for home and life. They source a selection of goods that are created with care and made to last, ranging from housewares, furniture, lighting, art and lifestyle goods.
Working with designers and makers worldwide, they have a keen eye for craftsmanship, quality, simplicity and durability. All of the items carried are made in an environmentally mindful way; some handmade or antique while others are easily recyclable at the end of their life. Likewise, they donate 15% of their profit to a different non-profit organization every year. Find out more and browse their collection of goods here.